The President and CEO of International Dairy Queen, John Gainor, and President and CEO of Children’s Miracle Network, John Lauck, visited the Dell Rapids Dairy Queen for Miracle Treat Day while in the area. The two men along with Dairy Queen owner Charlie Pleskac and other CMN representatives held a twenty minute conversation about Miracle Treat Day.
August 8th, 2013 is the 8th annual Miracle Treat Day in the United States. However, Miracle Treat Day first got its start in Canada.
Lauck said, “The people, foundation and their team, and franchisees,” are what makes the Miracle Treat Day a success. Ganior added, “It takes passion of the Dairy Queen operators.” The Dell Rapids Dairy Queen has
pledged $25,000 in an endowment to the region’s CMN hospital (Sanford Children’s Hospital), which is being paid off one blizzard at a time. The region has just under 30 Dairy Queens, but has over a $480,000 endowment combined.
It is estimated that after this year’s Miracle Treat Day numbers are counted, Dairy Queen, as a corporation, will surpass $100 million in contributions to the Children’s Miracle Network since 1984.